Atlas Peak Winery ws founded in 1987, five years before Atlas Peak became an AVA. Atlas Peak Winery is known for producing world-class Cabernet Sauvignon.
The label draws inspiration from ancient Greek mythology, namely the story of Atlas: a Titan condemned to hold up the sky and heavens for eternity. Atlas also played a role in the myths of two of the greatest Greek heroes, Heracles (known as Hercules in Roman mythology) and Perseus. According to legend, Atlas stood at the ends of the earth.